Tuesday, May 29, 2007

Excess Baggage

“Drop Excess Baggage - We evaluate your gender, age, lifestyle and your ethnic background before formulating a scientific slimming plan. Our dieticians, nutrition & slimming experts, physiotherapists & therapeutic specialists ensure that you shed those extra pounds. - VLCC Slimming, Skin & Hair Services”
VLCC group, India’s largest beauty, slimming and fitness conglomerate, came up with these pretty raw images to promote their weight loss programs. I’m not really impressed by the artwork, but I think it’s a pretty neat approach to the entire ‘get slim’ issue. True, by adjusting the portions or ingredients of your meals, you’ll be able to drop some kilos (or pounds). I was kind of amused to see how they approached the topic by turning the extra weight into gadget accessories. Nice materialization. Instead of picturing the overweight as a sorrow, or a fact-to-live-with, they pictured it as something you could get rid of at any given time. Very psychological.


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