Tuesday, May 29, 2007

Tide Ultra

"Soy Suace doesn't stand a chance"
Agency : Saatchi & Saatchi New York
Country : United States of America
Chief Creative Officer : Tony Granger
Executive Creative Director : Jan Jacobs
Executive Creative Director : Leo Premutico
Creative Director : Audrey Huffenreuter
Art Director : Mark Voehringer
Copywriter : Jake Benjamin

Excess Baggage

“Drop Excess Baggage - We evaluate your gender, age, lifestyle and your ethnic background before formulating a scientific slimming plan. Our dieticians, nutrition & slimming experts, physiotherapists & therapeutic specialists ensure that you shed those extra pounds. - VLCC Slimming, Skin & Hair Services”
VLCC group, India’s largest beauty, slimming and fitness conglomerate, came up with these pretty raw images to promote their weight loss programs. I’m not really impressed by the artwork, but I think it’s a pretty neat approach to the entire ‘get slim’ issue. True, by adjusting the portions or ingredients of your meals, you’ll be able to drop some kilos (or pounds). I was kind of amused to see how they approached the topic by turning the extra weight into gadget accessories. Nice materialization. Instead of picturing the overweight as a sorrow, or a fact-to-live-with, they pictured it as something you could get rid of at any given time. Very psychological.

Volvo S80: IQ

IQ Driven
Agency: Memac Ogilvy & Mather, Saudi Arabia
Creative Director: Baker Sartawi
Art Director: Edward Roxas
Copywriter: Susan Amoudi

Monday, May 28, 2007

Hawaiian Tropic : Enjoy The Sun

Agency : Grey, Stockholm, Sweden
Creative Director : Martin Stadhammar
Art director : Daniel Backman
Copywriter : Marcus Nyström

Amnesty International : eye Chart

“See more clearly”
Amnesty International (AI) is a worldwide movement of people who campaign for internationally recognized human rights. And here is the new outdoor and print campaign of AlI in Hungary.
Agency : DDB Budapest, Hungary

Shopping Tijuca : Ambient

Outdoor Campaign to divulge the law. Prohibition of smoking in certain public indoor areas, such as shopping malls.
Well done!

Product : Shopping Tijuca
Agency : casa da criacao

Nicotinell chewing gum: Chair/Street/Telephone

Cheat death. Quit smoking.
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand

Its My Party

Ambeint Media
Agency: GJP Advertising + Design, Toronto.
Creative Director: Lisa Greenberg, Trevor Schoenfeld
Art Director: Irene Pau
Copywriter: Kristofer Richardso

Ford: Uncage

Make every day exciting.
Agency: JWT, Chennai, India
Creative Director/Art Director: Joono Simon
Copywriter: Abraham Karimpanal
Illustrator: Artificial Reality

Selection Modelmanagement: Band/Football

Talent wanted.
Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Gerda Reichl-Schebesta
Art Director: Bernhard Grafl
Copywriter: Alistair Thompson
Photographer: Bernhard Wolff

Tresemmé: Scratch

When you use professional products without paying a fortune and your hair looks spectacular everyday, you can cause a lot of envy.In Mexico City, cars are often scratched as a sign of envy.
Agency: Ganem, México City, Mexico
Creative Director/Copywriter: Manuel Ortiz
Art Director: Miguel Bustos,
Other additional credits: Rodrigo de León

Friday, May 25, 2007


For a stronger dog.
Agency:BDDP & Fils,France
Creative Director : Manoëlle Van Der Vaeren
Art Director : Stéphane Lecoq
Copywriter : Alban Pénicaut
Photographer: Edouard Boutinaud


Agency : Ongoing Co., Ltd. ,Bangkok

Blue corner


Thursday, May 24, 2007

Falmec: Neighbor

Hi, neighbor, next time add less onion to your codfish.Getting well known because of the smell of your kitchen? Falmec hoods. Discover our line: www.falmec.com.br
Agency: McCann Erickson, Rio de Janeiro, Brazil
Creative Directors: Adriana Cury, Luiz Nogueira, Neca Bohrer, Toninho Lima
Art Director: Fabiana Falcão
Copywriter: Alexandre Oelsner
Photographer: Rudy Huhold

Leopard Cough Syrup: Italian husband/Russian mafia

Cough happens. Beware!
Agency: Contract Advertising, Thailand

WWF: Tarzan

15 square kilometer of rain forest disappears every minute.
Agency: Uncle Grey, Denmark
Art Directors: Rasmus Gottliebsen, Jesper Hansen, Rasmus Dunvad
Creative Director: Per Pedersen
Copywriter: Michael Paterson

Sanyo Xacti: Octopus/Hand

Sanyo Xacti CA6 100% water proof digital movie camera
Agency: V2power, Bangkok, Thailand
Creative Director: Watcharapon Chonlasuek
Art Director: Jatuporn Hirunprueck
Copywriter: Thanakorn Poltan
Photographer: Navaratana Donkort
Retoucher: Chub Nokkaew

Tuesday, May 22, 2007

Swan : Kid

Powerful Protection
Product : Swan : Mosquito repellent coil
Agency : Batey Bangkok
Creative Director : Piset/Knit/Dhanaphong
Art Director : Danuthas Thamaraksa
Copywriter : Danuthas Thamaraksa, Knit
Photograher : Tora Studio

Monday, May 21, 2007

Diesel: Global Warming

Global warming ready
Agency: Marcel, Paris, France
Creative director/Copywriter: Frederic Temin
Art directors: Nicolas Chauvin, Romin Favre
Photographer: Terry Richardson

Bendix Brakes: Slippin'

Beware of NEW brakes!!! TITANIUM STRIPE
No Bedding-in No more slipping. Safety from the first second out of the box.

Advertising Agency: V2Power, Thailand
Creative Director: Panomporn Ishikawa
Art Director: Teera Pichienpak
Copywriter: Toungate Rugsapram
Retoucher : Chub Nokkaew

Nikon Coolpix: Alley/Restuarant

Invisible assistance with every picture.
Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Dirk Domen, Geoffrey Hantson
Creatives: Sam De Vriendt, Bart Gielen
Photographer: Tom Nagy
Post Production: Gloss/Foyer Digital

Jeep: Penguin/Polar bear

Even those who know nature get lost somethimes. Jeep Cherokee with GPS.
Agency: Young & Rubicam, Brazil
Creative Directors: Tomas Lorente, André Nassar, Marcelo Reis
Art Directors: Daniel Salles, Marco Mattos
Copywriter: Vinicius Stanzione
Photographer: Keystone

Goa Fest Exclusive - Calcium Sandoz!

Agency: Grey Worldwide,Mumbai, India
Creative Directors: Sajan Raj Kurup, Vikram Gaikwad
Creative Team: Ashay Kshirsagar, Avinash Mahadik, Payal Juthani, R. Venkatraman

The Financial Times!

Cremer Anti-Slip Tapes!