South Africa Tourism: Zebra

It's closer than you think.Ambient idea for South Africa Tourism. Zebra Crossing signs around traffic lights in Mumbai were painted to look like the stripes of a real zebra.

Agency: Contract, Mumbai, India
Creative Directors: Ashutosh Karkhanis, Niranjan Kaushik
Art director: Ashutosh Karkhanis
Copywriters: Sonal Chhajerh, Niranjan Kaushik
Photographer: Ashutosh Karkhanis